Part 7: Hiring Help
Hiring Help
How much should you budget for PPC ads and marketing help? That depends on:
- The cost per click for the keywords you need, once your ad and pages are designed for those words
- The clicks you need to buy per each sale, once your ad and pages are beyond significant improvement
- The margin per sale you can afford to spend on marketing
If you sell grand pianos, your marketing margin might be large - but "Steinway Grand" clicks might be costly. The right landing pages and ads can lower your costs and increase your success rate. There is no substitute for experimentation, but you learn faster with help. PPC Tarmac is a turn-key trainer - we support your independence. We also provide landing page hosting.
How We help
We have tried to make successful PPC advertising as simple as possible in these seven pages. We hope you will find them valuable enough to save as bookmarks or favorites, and forward to your colleagues.If you are ready to learn more on your own, there is no shortage of information available, particularly from http://adwords.google.com itself.
PPC Tarmac is dedicated to helping clients have success with Adwords, through turn-key training, design services and hosted landing pages using Drupal CMS. If you are ready to roll up your sleeves, here are some possibilities:
- Take one of our Hudson Valley Workshops
- Follow up with an Online Courses
- Call or email us for a complimentary Quick Consult
- Read our Blog, described below.
The PPC Tarmac Blog
People use different keywords at different stages of the buying process. The Harvard Business School has developed a model called “AIDA” that describes a four-stage buying cycle:
- A: Something grabs a prospect’s Attention
- I: This Attention turns into Interest
- D: The Interest leads to a Decision to act
- A: Your Prospect takes Action and becomes a customer.
PPC Tarmac is dedicated to exploring the relationship between the AIDA cycle and keyword selection. We offer an online course to help you flesh out your buying cycle and the landing page design implications for it.
